The Major Back to School period sees South African parents flocking to Retail stores to purchase Stationery, ensuring their children are equipped with the right tools to power their potential. However, for many underprivileged parents and children, this period can bring about a large amount of anxiety, as many go without the most of basic tools, such as pens.
BIC® CSR INITIATIVE: THE DOOR OF HOPE
If we can reach people when they are young and teach them right from wrong… If we can instill in them a sense of dignity and honor and good orals… If we can give them the skills and confidence to lead a productive life… Then we can break the cycle of poverty and abandonment. We can release into the world people who will make a difference for the good.
WE BELIEVE IN MAKING A DIFFERENCE
From the beginning, BIC offers simple, functional products made for long-lasting performance and with “just what’s necessary”. Our priorities: save materials, innovate, and seize opportunities offered by the circular economy, while continuing to offer affordable, readily available, and modern products.